The Founder

Founder Siebenhaar


Fashion has always been part of my life. After making first experiences in the fashion world as a model during my university years, I took a job as a fashion buyer with a German retailer specializing in handbags and accessories. Afterwards I continued my career with one of the largest international retailers based in the U.S. where I gained a more global perspective on retail and fashion. Then I switched sides to get insight into the fashion brand business.

Reviewing and selecting from hundreds upon hundreds of bag collections I still missed a brand that genuinely combined fashion and function and luxury quality with equal value. So I started going to trade shows myself, speaking to lots of suppliers and producers and finally found a family owned business for luxury handbag production based in Milan. We have been working on designs, fabrics and concepts for two years and are now happy to present the first designer bag with smart functionality - the first modular bag system with exchangeable and convertible linings.